In the likeness specialises in timeless and genuine storytelling, with a relaxed and documentary driven style, focused on genuine expressions, quiet in-between moments, and connections that tell your story. We believe in the beauty of gathering and find it a privilege to be invited into such intimate spaces and trusted to preserve your memories.
An ode to everyday beauty, in the likeness is a celebration of people, creation and life. Rooted in the belief that each life and story is sacred, our work seeks to honour the beauty, dignity, and testimony of what is being told. There is glory to be found, seen and felt — even in the ordinary, if we only look close enough.
ABOUT JAIMIELLA
My journey with photography began in childhood, after I won a digital camera in a colouring competition. I would follow my siblings around, capturing our family trips and day-to-day activities. Documentation through image has always been a part of my world, and something I deeply cherish. I look back fondly at the tangible photo albums my parents created, and the moments captured in time - some that I only recall through seeing the photographs themselves.
I’m passionate about creating candid, light-filled lifestyle imagery. I care about capturing the fleeting moments and quiet beauty of real life. My work is shaped by a deep love for people, meaningful connection, and celebrating life’s milestones — big and small. I photograph the day as it naturally unfolds, with a focus on genuine moments, connection, and the little details. With a calm and unobtrusive approach, I am there to support and serve you on your day, offering gentle guidance when helpful. My goal is to keep the day relaxed, peaceful, and full of joy, while making sure every meaningful memory is beautifully preserved.
Alongside photography, I am a budding counsellor and an active part of my local community. I love to bake and make music with my husband and am currently learning to play the piano. Together, we love to play pickleball, host board game nights and gather loved ones around the table.
My husband, Daniel, and I on our wedding day
Photo by Whites & Woods
In the likeness is a reflection of my life and my values. I appreciate beauty and actively seek ways in my daily life to experience, display and value this. Every story I photograph is guided by a commitment to excellence, ensuring each image is crafted with care, attention and detail. I want the images to reflect you, your story, your people, and a moment in time worth celebrating and preserving. Moments to treasure and look back on fondly for years to come.
Honesty and integrity is at the foundation of my approach. It shapes every relationship and decision. Peace guides the approach to the day, keeping photography calm, gentle, and unobtrusive so that moments can unfold naturally. Connection and community are at the heart of every moment, and honouring the people and relationships that make each day meaningful. I’m here to serve you and celebrate you.
